Month: July 2016

Athleisure for a Formal Work-Day!

Have you ever had those days when you’ve been working hard all week, preparing for that all-important presentation or pitch, and finally when you wake up on the actual presentation morning you stand in front of your wardrobe and go… “I wish I didn’t have to wear formals today!!”? Well I’ve certainly had those days… …

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Reinventing Indian Handlooms: Wearing Saree over Jeans!

With the re-emergence of Indian handlooms at all the various Fashion Weeks, with Anita Dongre’s Grass Roots initiative and Samant Chauhan giving a contemporary twist to Dabka embroidery and zari work at the AIFW A/W 2016, … with FabIndia and Ogaan, and their lovely collection of Indian handlooms… with young upcoming designers like Preetham Jukalkar …

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Fun Fashion with The Souled Store

I remember when Tantra launched into the market… I was in college around that time and those funny, tongue-in-cheek quotes on tees, took us all by storm! We would go looking far and wide for Tantra tees and so many of us eventually ended up having the exact same stuff! What started with Tantra was …

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It’s no SECRET anymore!

Recently I was reading this Wall Street Journal article about how Victoria’s Secret, the iconic lingerie brand, built over decades with its entire focus on padded and push-up bras, is going through one of the roughest times in their history because of one little trend… ‘The Bralette’! Bralettes are essentially non-padded / lightly padded, non-underwire, really comfortable undergarments …

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How Traditional Spanish Fashion inspired Bollywood’s leading ladies at the IIFA 2016 @ Madrid

When in Rome, Dress like the Romans! Or the same could be said about Madrid this year!! The IIFA 2016 awards ceremony that was held in Madrid couple of weeks ago, saw all the leading ladies of Bollywood walk the green carpet in outfits that were gorgeous, elaborate and mind-blowingly grand! As is true for …

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Is ‘made-to-measure’ the rising revolution in men’s fashion in India?

Let’s be honest… Most fashion brands – international and Indian, don’t know how to make perfect fitting clothes for Indian men! They typically make shirts in standard sizes and most Indian men don’t fit those standard sizes! So either all Indian men have to start working out, change their body proportions disproportionately  and become those …

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.