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Month: July 2017

The Future of Design in Fashion – Reflections from the Past

  Thinking about the future of design is like playing Nostradamus to a field that is not only massive, but is all encompassing! Narrowing it down to fashion industry, is still quite vast, though it allows us think in the realms of clothing and accessories! However, design, even within fashion isn’t just limited to that! …

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Zodiac Fashion: Cancer

  Symbol: The Crab  Cancerians… the classy, stately rebels of the zodiac chart! They’re all about feelings… They communicate less and feel more! Which is why sudden mood swings, silent rebellion and suddenly getting all ‘crabby’ is natural to Cancerians.   Their rebellion isn’t loud and attention seeking though… because as people, they’re subtle and …

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Influencer Marketing: What’s Going Wrong… and Where it’s Headed?

  As a social media influencer and as a brand strategist… I’m somehow placed at this unique and very special juncture where I can see and live, both points of view … and so here’s my objective point of view on what’s plaguing the world of influencer marketing and how brands should ideally (& effectively) …

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.