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Month: July 2017

Myth Busting: 4 Popular Myths about Facial Oils

  Facial oils are touted as the ‘new’ big thing in the world of skincare and beauty… whereas one of the biggest myths about it, is that it’s ‘NEW’! Sorry to burst your bubble, facial pure oils are one of the oldest skincare tricks in the books of Ayurveda! However, there are a lot of …

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Influencer Marketing: What’s Going Wrong… and Where it’s Headed?

  As a social media influencer and as a brand strategist… I’m somehow placed at this unique and very special juncture where I can see and live, both points of view … and so here’s my objective point of view on what’s plaguing the world of influencer marketing and how brands should ideally (& effectively) …

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.