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Fashion

Budget Shopping : Festive Look under INR 1500/- from Colaba Causway

Hey guys! Hope you all are having a fabulous festive time! And while the festive season is all fun and celebration, and gives us more and more excuses to dress up and shop, it’s also extremely tough on the pocket! 😉 Hence, I decided to go street shopping at Colaba Causway, Mumbai… and challenged myself …

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The Saree Series: Reinventing Tradition in 4 Ways

Hey All!! This post is all about reinventing and reinterpreting the most traditionally gorgeous attire in Indian history – the Saree!   Most people feel that traditions restrict and bind you! I, however, believe that traditions, are actually created in a way that they’re supposed to be reinterpreted…! They’re actually meant to liberate you, but …

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5 days – 7 outfits: My Week at Lakme Fashion Week 2017

Hello you guys As you know, the Lakme Fashion week winter festive 2017 concluded a few weeks back and it’s a huge huge event for everyone in the fashion industry in India! Being the biggest fashion event in the country, it’s natural that everyone wants to dress their best… and what’s better, is that you …

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“BHU” – The Earth (Featuring ‘Ek Katha’ Organic Fashion)

  Hello beautiful people! I’m back with a new series under #MythicFashion and this time I’m exploring the ‘Panchmahabhutas’ or the ‘5 classic Elements of life’. This is the first chapter of this series and it starts with ‘Bhu’.     BHU stands for ‘Bhoomi’… or ‘Prithvi’ which means ‘Earth’. Incidentally, all ancient mythologies, refer to …

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Gender Neutrality in Fashion: Is It Really a Feminist Agenda?!

    In the last couple of years, we’ve been seeing gender neutral fashion taking the racks of global fashion giants by a storm! Androgynous styles, unisex clothing and binary collections, blurring the lines between men’s and women’s wear! We’ve seen large fashion brands take to it… like Zara and their ‘ungendered’ collection, H&M and …

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Zodiac Fashion: Leo

  If the Lion is their symbol, these wild cats are bold, unafraid and regal! Born under the fiercest fire sign, Leo ladies are strong, ambitious and are born leaders! They’re opinionated, good with making decisions (for themselves and for others), and at the same time are creative and unafraid to tread into newer territories! That …

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Monsoon Style Guide: Work Wear

Monsoons are here and while we’re all super-happy to get away from the burning summer heat… the rains (especially in Mumbai) come with their own set of issues! Excessive humidity, frizzy hair and irritable skin … being just a few of them! And what to wear (and what not to wear) is simply an added headache! …

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.