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Everyday Fashion

My Fusion Festive Look Book

Hey Guys! Just because Diwali’s over, don’t assume that you need to stop thinking about that ethnic festive wear… Coz the wedding season has only just begun! I’m sure you all already have tons of invitations piled up… and if not, then they’ll come! The thing I’ve realized in all these years is that if …

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Perfectly Athleisure in Jogger Pants and Tank Tops!

‘Athleisure’- one of the biggest global trends rocking (literally) the fashion world these days…! It’s nothing but two words… ‘Atheletic’ and ‘Leisure’! Simply put, it’s just about wearing what’s typically supposed to look like ‘sports-wear’, to ‘non-sporting’, casual and social occasions! And it’s been doing the rounds in India as well! So if you’ve seen …

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Vintage Vibes & Bell Bottoms

I’ve always felt that I was born a little too late… I should’ve been born in the 60’s to be a part of that dreamy Summer of Love or the whole Hippie Movement. Every time I go to a new city, I run to its vintage markets! Somehow, being able own a piece of the …

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Beach Bohemia

Why Beaches and Boho are a match made in heaven! Did you know you have a ‘Blue Mind’?! I didn’t… but according to Wallace J Nicholas, we all have a Blue Mind! It means “A mildly meditative state characterized by calm, peacefulness, unity and a general sense of happiness and satisfaction with life in the …

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Boho Demystified!

As a second chapter of my ‘Inspired Fashion’ series… this one is me creating a modern-day Bohemian look inspired by the Latinas, Roman warriors and Tribal arts! Actually, while working on this look, I was generally trying to find out the history behind the various elements that we use in this ‘on-trend’ ‘boho-chic’ look, and …

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Rethink Ethnic: Summer Fusion with Trisha Dutta

I love it when young designers reinvent and rethink ethnic Indian handloom fabrics, to create modern  fashionable fusion outfits…. While still maintaining their Indian-ness! Fabrics like Khadi, cotton silks, Bhagalpuris and Ikats have been my all-time favourite and the last couple of years have seen a huge fashion revolution when it comes to Indian handloom. [...]…

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Athleisure for a Formal Work-Day!

Have you ever had those days when you’ve been working hard all week, preparing for that all-important presentation or pitch, and finally when you wake up on the actual presentation morning you stand in front of your wardrobe and go… “I wish I didn’t have to wear formals today!!”? Well I’ve certainly had those days… …

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Reinventing Indian Handlooms: Wearing Saree over Jeans!

With the re-emergence of Indian handlooms at all the various Fashion Weeks, with Anita Dongre’s Grass Roots initiative and Samant Chauhan giving a contemporary twist to Dabka embroidery and zari work at the AIFW A/W 2016, … with FabIndia and Ogaan, and their lovely collection of Indian handlooms… with young upcoming designers like Preetham Jukalkar …

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.