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Everyday Fashion

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Beach Bohemia

Why Beaches and Boho are a match made in heaven! Did you know you have a ‘Blue Mind’?! I didn’t… but according to Wallace J Nicholas, we all have a Blue Mind! It means “A mildly meditative state characterized by calm, peacefulness, unity and a general sense of happiness and satisfaction with life in the …

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Boho Demystified!

As a second chapter of my ‘Inspired Fashion’ series… this one is me creating a modern-day Bohemian look inspired by the Latinas, Roman warriors and Tribal arts! Actually, while working on this look, I was generally trying to find out the history behind the various elements that we use in this ‘on-trend’ ‘boho-chic’ look, and …

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Rethink Ethnic: Summer Fusion with Trisha Dutta

I love it when young designers reinvent and rethink ethnic Indian handloom fabrics, to create modern  fashionable fusion outfits…. While still maintaining their Indian-ness! Fabrics like Khadi, cotton silks, Bhagalpuris and Ikats have been my all-time favourite and the last couple of years have seen a huge fashion revolution when it comes to Indian handloom. [...]…

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Athleisure for a Formal Work-Day!

Have you ever had those days when you’ve been working hard all week, preparing for that all-important presentation or pitch, and finally when you wake up on the actual presentation morning you stand in front of your wardrobe and go… “I wish I didn’t have to wear formals today!!”? Well I’ve certainly had those days… …

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Reinventing Indian Handlooms: Wearing Saree over Jeans!

With the re-emergence of Indian handlooms at all the various Fashion Weeks, with Anita Dongre’s Grass Roots initiative and Samant Chauhan giving a contemporary twist to Dabka embroidery and zari work at the AIFW A/W 2016, … with FabIndia and Ogaan, and their lovely collection of Indian handlooms… with young upcoming designers like Preetham Jukalkar …

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.