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Fashioned Culture

The Saree Series: Reinventing Tradition in 4 Ways

Hey All!! This post is all about reinventing and reinterpreting the most traditionally gorgeous attire in Indian history – the Saree!   Most people feel that traditions restrict and bind you! I, however, believe that traditions, are actually created in a way that they’re supposed to be reinterpreted…! They’re actually meant to liberate you, but …

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Gender Neutrality in Fashion: Is It Really a Feminist Agenda?!

    In the last couple of years, we’ve been seeing gender neutral fashion taking the racks of global fashion giants by a storm! Androgynous styles, unisex clothing and binary collections, blurring the lines between men’s and women’s wear! We’ve seen large fashion brands take to it… like Zara and their ‘ungendered’ collection, H&M and …

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Wearable Art

Over the last few years, we’ve seen a huge shift in the way fashion is created and consumed in India. Where even half a decade ago, people were going crazy about innovations in synthetic fabrics and large scale, short production cycles… we’ve come back to a point where natural, rough fabrics, the thought, the skill …

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Inspired by Tibetan Folklore

All those of you, who know me; also know my obsession for accessories and jewellery. It’s one thing I simply can’t get enough of! One of my favourite places to buy accessories from is not a store at some mall… it’s actually the local flea markets in different cities when I travel. And Tibetan flea …

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Spanish Style: The Country Girl

I’ve always had this fascination for taking traditional stories and cultures, and using them as inspiration to create looks that I’d wear in today’s world! Spanish and Latin American Cultures have always fascinated me greatly as they’re symbolic of the fun and freedom from centuries ago! Traditionally, Spanish culture is what inspired all of Latin American [...]…

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Daytime Desi-Look!

Hello ladies! How often does it happen that you have a cousin’s or a friend’s wedding coming up… you’ve planned all your outfits for the sangeet, mehendi, cocktails, reception, the wedding…well in advance… but coming closer to the occasion, you realize that you’ve forgotten the smaller (but extremely important) little functions that happen in the …

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.