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Fashioned Culture

The Secrets of The Blue City : Inside Jodhpur

Hey Guys! Some of you who follow me on Instagram, youtube or facebook, know that I had been to Jodhpur in Rajasthan, about 3 weeks ago! Yes, it was the peak of summer and Jodhpur was hot like crazy, but the little nuggets that I’m going to share with you, will tell you what made …

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Wearable Stories – Featuring Razia Kunj

I’ve always felt that ‘fashion’ is nothing, but art- a means of story-telling. What you wear needs to say something- something about you, your mood, your beliefs or your personality! It’s a form of expression. So, while trends may be the same for all, their interpretation for each one is different. Because each one of …

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Inside Mumbai – APMC Fruit Market, Navi Mumbai

Inside Mumbai – APMC Fruit Market, Navi Mumbai

After Chor Bazaar and Kumbharwada, this is my 3rd chapter of the Inside Mumbai series! 🙂   Did you know, the Mumbai Agricultural Produce Market Committee (APMC) in Vashi, Navi Mumbai, feeds at least half of Mumbai?! In fact, few years ago, I read a report that said that there is so much vegetable that …

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chor bazaar - pinkpeppercorn fashion shoot 3

Inside Mumbai : Chor Bazaar

  Chor Bazaar – The thieves market has always been one of my most favorite places in Mumbai! Not just because of its curious and mysterious name, but also because it’s one of the oldest markets in Mumbai and houses the most quirky and beautiful pieces of art you’ll ever find!   Did you know, …

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inside mumbai Kumbharwada Dharavi

Inside Mumbai: Kumbharwada, Dharavi

  The beauty of Mumbai isn’t in the fashion weeks, page 3 parties or Bollywood movies… The beauty of Mumbai, lives in the streets… In the hidden alleys and by lanes!   Kumbarwada… is a “Potter’s Colony” inside the famous Dharavi – the largest slum in Asia. And yet, Kumbarwada is far from being a …

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AGNI: Fashion Your Inner Fire

  ‘Agni’ is the fiercest and one of the most important Panchmahabhutas – 5 Elements of Life!   “In this culture (The Indian Culture), the element of fire is personified as Agni Deva, a two-faced god who rides on a fiery ram. The two faces are symbolic representations of fire as a life giver and …

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The Wildling!  

  She wears her jewellery like her armor… Her face holds a warning… With her hair running wild… She wraps her Shuka around her body, like a shroud.. And takes the leap…   …The Wildling…!     Some say, ‘you learn about the culture of a place through their food’… I say the same about …

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My Wedding Lehenga… De-Constructed!

  I always had these ideas about how that evening would be… . The silhouette when it swirls… the fragrance of the flowers… The look in his eyes… . And then one day, it actually happened! All that I’d dreamed of, exactly how I’d imagined it to be… . I collected all those memories carefully …

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The Last Rains…

Hi Everyone! This is my first ever photo-story of this sort… where the photographs speak more than my words! I worked in this in collaboration with photographer Piyush Tanpure and I personally, couldn’t be happier with the result! There’s no tips, no background and no opinions… This post is just about an emotion… and about feelings! …

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.