Fashioned Culture

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Rag Doll: Chapter 2

  Ever wondered what happens to that doll… Which gets rejected under Quality Control for a manufacturing defect? Where does she go? To the dump? To the second-hand store? Unwanted, Sold for a penny? Ever wondered if she were a real person? What would happen to her confidence? How would it scar her mentally to …

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Inside Mumbai: Chapter 4: Dhobi Ghat

  Dhobi Ghat… The World’s largest laundry! If it’s not something you’ve visited yet, then there’s a significant part of Mumbai’s wonderful culture, that you aren’t still exposed to!   With 140yrs of heritage, Dhobi Ghat is nothing like anything I’ve ever seen. It is made up of rows of two-storey houses, and every house …

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Past Life: Vintage Hollywood Dreams

“That my life is a fairytale, is itself a fairytale” – Grace Kelly   I’ve always been fascinated by old Hollywood…! The Vintage has a certain romance to it… it’s fantastical and dreamy… lets you escape… And as someone rightly said, Hollywood was in the business of selling dreams 🙂   One of the reasons …

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The Secrets of The Blue City : Inside Jodhpur

Hey Guys! Some of you who follow me on Instagram, youtube or facebook, know that I had been to Jodhpur in Rajasthan, about 3 weeks ago! Yes, it was the peak of summer and Jodhpur was hot like crazy, but the little nuggets that I’m going to share with you, will tell you what made …

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Wearable Stories – Featuring Razia Kunj

I’ve always felt that ‘fashion’ is nothing, but art- a means of story-telling. What you wear needs to say something- something about you, your mood, your beliefs or your personality! It’s a form of expression. So, while trends may be the same for all, their interpretation for each one is different. Because each one of …

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Inside Mumbai – APMC Fruit Market, Navi Mumbai

Inside Mumbai – APMC Fruit Market, Navi Mumbai

After Chor Bazaar and Kumbharwada, this is my 3rd chapter of the Inside Mumbai series! 🙂   Did you know, the Mumbai Agricultural Produce Market Committee (APMC) in Vashi, Navi Mumbai, feeds at least half of Mumbai?! In fact, few years ago, I read a report that said that there is so much vegetable that …

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.