Designed in Australia, Made in India

Yesterday, I attended the launch of Easton Anaphora, a brand new designer label, by Aussie designer Pamela Easton, entirely produced in India. Now, you guys probably know that I don’t always cover every event that I attend on my blog… only the very few that really end up making an impact on me. And this was definitely one of them!

With her first ever collection, she’s chosen to partner with Melange, at 33 Altamont road, Mumbai… and the studio space is so perfect for the lovely, intricate and dreamy pieces that she’s created.

What I loved about it the most is the brand’s philosophy and how it beautifully translates into the products. Pamela believes that the Indian arts of embroidery, zardoshi and all other embellishments which make garments look so gorgeous is one of the best in the world. And she wanted to bring her Australian design sensibilities and have them embellished and decorated by Indian artisans, for Indian consumers. And with this, she ended up with an introduction collection which is no less than absolute little treasures in a perfect blend of cultures. And unlike with most designer wear, the fabrics used are amazingly light and the work is very minimal, which makes the garments so so wearable… not something that you’d buy and keep looking for an occasion to wear at.

Be it the Bass relief work or the colourful Kutcchi enamel and sequin work, I literally wanted to own every piece for keeps.

 

 

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That’s Pamela Easton!

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Sonal Agrawal

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry. She has also been a Consumer Insights Miner specializing in fashion and luxury brands.

She’s a fashion enthusiast who believes in trying out and pursuing everything that catches her fancy… be it different styles or even different career choices! She went from being a brand strategist to research; to being a jewelry designer; to acting; to writing. Loves to explore new cultures, travel, dance, eat, read and to grow younger with every passing year!

Live in style. Be inspired. Stay Fabulous.

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.