Athleisure for a Formal Work-Day!

Have you ever had those days when you’ve been working hard all week, preparing for that all-important presentation or pitch, and finally when you wake up on the actual presentation morning you stand in front of your wardrobe and go… “I wish I didn’t have to wear formals today!!”? Well I’ve certainly had those days… …


Reinventing Indian Handlooms: Wearing Saree over Jeans!

With the re-emergence of Indian handlooms at all the various Fashion Weeks, with Anita Dongre’s Grass Roots initiative and Samant Chauhan giving a contemporary twist to Dabka embroidery and zari work at the AIFW A/W 2016, … with FabIndia and Ogaan, and their lovely collection of Indian handlooms… with young upcoming designers like Preetham Jukalkar …


Fun Fashion with The Souled Store

I remember when Tantra launched into the market… I was in college around that time and those funny, tongue-in-cheek quotes on tees, took us all by storm! We would go looking far and wide for Tantra tees and so many of us eventually ended up having the exact same stuff! What started with Tantra was …


It’s no SECRET anymore!

Recently I was reading this Wall Street Journal article about how Victoria’s Secret, the iconic lingerie brand, built over decades with its entire focus on padded and push-up bras, is going through one of the roughest times in their history because of one little trend… ‘The Bralette’! Bralettes are essentially non-padded / lightly padded, non-underwire, really comfortable undergarments …

About PinkPepperCorn

Some say ‘you learn about the culture of a place through their food’… I say the same about ‘fashion’. Pink Peppercorn makes fashion more interesting and insightful by fueling it with inspirations from different stories and cultures from around the world & of course my own wonderful imagination 😉


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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.

She has also been a Consumer Insights Miner specializing in fashion and luxury brands.