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Tag: Everyday Fashion

“Dressing is a Way of Life” – Yves Saint Laurent
Casual, Formal, Fun or Festive… the one thing that my wardrobe will never be, is Boring! I love to create interesting looks, that represent my own unique style and are yet, simple and practical to be worn every day!

The Saree Series: Reinventing Tradition in 4 Ways

Hey All!! This post is all about reinventing and reinterpreting the most traditionally gorgeous attire in Indian history – the Saree!   Most people feel that traditions restrict and bind you! I, however, believe that traditions, are actually created in a way that they’re supposed to be reinterpreted…! They’re actually meant to liberate you, but …

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5 days – 7 outfits: My Week at Lakme Fashion Week 2017

Hello you guys As you know, the Lakme Fashion week winter festive 2017 concluded a few weeks back and it’s a huge huge event for everyone in the fashion industry in India! Being the biggest fashion event in the country, it’s natural that everyone wants to dress their best… and what’s better, is that you …

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Zodiac Fashion: Leo

  If the Lion is their symbol, these wild cats are bold, unafraid and regal! Born under the fiercest fire sign, Leo ladies are strong, ambitious and are born leaders! They’re opinionated, good with making decisions (for themselves and for others), and at the same time are creative and unafraid to tread into newer territories! That …

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Monsoon Style Guide: Work Wear

Monsoons are here and while we’re all super-happy to get away from the burning summer heat… the rains (especially in Mumbai) come with their own set of issues! Excessive humidity, frizzy hair and irritable skin … being just a few of them! And what to wear (and what not to wear) is simply an added headache! …

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Zodiac Fashion: Cancer

  Symbol: The Crab  Cancerians… the classy, stately rebels of the zodiac chart! They’re all about feelings… They communicate less and feel more! Which is why sudden mood swings, silent rebellion and suddenly getting all ‘crabby’ is natural to Cancerians.   Their rebellion isn’t loud and attention seeking though… because as people, they’re subtle and …

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Zodiac Fashion: Aries

Did you know that as the first sign of the zodiac, Aries rules the head? Represented by the Ram, Aries takes the lead, head down, ready to charge. They’re Doers! They believe… and they Do it! Being a fire sign… dilly-dallying and slacking in not in their DNA! They do things with burning passion and zest! They’re …

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Zodiac Fashion: Gemini

Symbol: The Twins There’s a lot that a Gemini is often accused of… “Can’t make up her mind… Is a flirt… Always confused… Disorganised…  Controversial and Hyperactive…” Well of course she is! Coz unlike most us other sane people… She has the brains and the mind of two… so there’s always a yin to her …

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Zodiac Fashion: Pisces

  Magic, romance, mermaids and unicorns… that’s what our pretty Piscean friends are all about!   Being the last of the zodiac signs, they represent the end of an era, and the start of a new beginning. If we look at a cyclic spiritual journey of any phenomenon, it always tends to start with the …

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.