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Tag: Everyday Fashion

“Dressing is a Way of Life” – Yves Saint Laurent
Casual, Formal, Fun or Festive… the one thing that my wardrobe will never be, is Boring! I love to create interesting looks, that represent my own unique style and are yet, simple and practical to be worn every day!

Perfectly Athleisure in Jogger Pants and Tank Tops!

‘Athleisure’- one of the biggest global trends rocking (literally) the fashion world these days…! It’s nothing but two words… ‘Atheletic’ and ‘Leisure’! Simply put, it’s just about wearing what’s typically supposed to look like ‘sports-wear’, to ‘non-sporting’, casual and social occasions! And it’s been doing the rounds in India as well! So if you’ve seen …

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Vintage Vibes & Bell Bottoms

I’ve always felt that I was born a little too late… I should’ve been born in the 60’s to be a part of that dreamy Summer of Love or the whole Hippie Movement. Every time I go to a new city, I run to its vintage markets! Somehow, being able own a piece of the …

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Beach Bohemia

Why Beaches and Boho are a match made in heaven! Did you know you have a ‘Blue Mind’?! I didn’t… but according to Wallace J Nicholas, we all have a Blue Mind! It means “A mildly meditative state characterized by calm, peacefulness, unity and a general sense of happiness and satisfaction with life in the …

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Rethink Ethnic: Summer Fusion with Trisha Dutta

I love it when young designers reinvent and rethink ethnic Indian handloom fabrics, to create modern  fashionable fusion outfits…. While still maintaining their Indian-ness! Fabrics like Khadi, cotton silks, Bhagalpuris and Ikats have been my all-time favourite and the last couple of years have seen a huge fashion revolution when it comes to Indian handloom. [...]…

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Designed in Australia, Made in India

Yesterday, I attended the launch of Easton Anaphora, a brand new designer label, by Aussie designer Pamela Easton, entirely produced in India. Now, you guys probably know that I don’t always cover every event that I attend on my blog… only the very few that really end up making an impact on me. And this …

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Athleisure for a Formal Work-Day!

Have you ever had those days when you’ve been working hard all week, preparing for that all-important presentation or pitch, and finally when you wake up on the actual presentation morning you stand in front of your wardrobe and go… “I wish I didn’t have to wear formals today!!”? Well I’ve certainly had those days… …

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Reinventing Indian Handlooms: Wearing Saree over Jeans!

With the re-emergence of Indian handlooms at all the various Fashion Weeks, with Anita Dongre’s Grass Roots initiative and Samant Chauhan giving a contemporary twist to Dabka embroidery and zari work at the AIFW A/W 2016, … with FabIndia and Ogaan, and their lovely collection of Indian handlooms… with young upcoming designers like Preetham Jukalkar …

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Fun Fashion with The Souled Store

I remember when Tantra launched into the market… I was in college around that time and those funny, tongue-in-cheek quotes on tees, took us all by storm! We would go looking far and wide for Tantra tees and so many of us eventually ended up having the exact same stuff! What started with Tantra was …

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How to Keep your Leathers Monsoon Safe – 4 Easy Steps!

Yay!! It’s here! That one thing that all of us were waiting for with bated breath… the Rains are finally here! The weather’s turned gorgeous overnight and nature’s suddenly showing us shades of green that we didn’t even know existed! And while the views are great, emotions strong and the winds cool… the only things …

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Breaking the ‘Work-Wear’ stereotyope! Featuring La Rutu

Hi all you lovely ladies! Just like me, I’m sure all you guys are mind-fried with the summer heat and are praying that the monsoons come sooner! And while the rains might relieve us of the crazy, unbearable heat, some how, at the back of my mind… I always think that there’s a lot more …

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.