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Tag: Fashioned Culture

The culture of a place whispers to you the secrets from its past & its present. Culture inspires you to re-imagine fashion. Culture provokes you to re-invent fashion and create something uniquely your own. Here’s my take on fashion inspired by the history, customs, traditions, icons and the local life of people from the various places that I travel to.

Gender Neutrality in Fashion: Is It Really a Feminist Agenda?!

    In the last couple of years, we’ve been seeing gender neutral fashion taking the racks of global fashion giants by a storm! Androgynous styles, unisex clothing and binary collections, blurring the lines between men’s and women’s wear! We’ve seen large fashion brands take to it… like Zara and their ‘ungendered’ collection, H&M and …

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Wearable Art

Over the last few years, we’ve seen a huge shift in the way fashion is created and consumed in India. Where even half a decade ago, people were going crazy about innovations in synthetic fabrics and large scale, short production cycles… we’ve come back to a point where natural, rough fabrics, the thought, the skill …

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Inspired by Sri Lanka

Last month, I celebrated my Birthday in Sri Lanka and must say, I was totally smitten by the sheer natural beauty of the place! The bright turquoise blue ocean, the stark shades of green and the bright orange sunset… together, they formed a medley of colours that I’ll never get out of my mind. I’ve …

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Inspired by Tibetan Folklore

All those of you, who know me; also know my obsession for accessories and jewellery. It’s one thing I simply can’t get enough of! One of my favourite places to buy accessories from is not a store at some mall… it’s actually the local flea markets in different cities when I travel. And Tibetan flea …

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Boho Demystified!

As a second chapter of my ‘Inspired Fashion’ series… this one is me creating a modern-day Bohemian look inspired by the Latinas, Roman warriors and Tribal arts! Actually, while working on this look, I was generally trying to find out the history behind the various elements that we use in this ‘on-trend’ ‘boho-chic’ look, and …

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Spanish Style: The Country Girl

I’ve always had this fascination for taking traditional stories and cultures, and using them as inspiration to create looks that I’d wear in today’s world! Spanish and Latin American Cultures have always fascinated me greatly as they’re symbolic of the fun and freedom from centuries ago! Traditionally, Spanish culture is what inspired all of Latin American [...]…

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Reinventing Indian Handlooms: Wearing Saree over Jeans!

With the re-emergence of Indian handlooms at all the various Fashion Weeks, with Anita Dongre’s Grass Roots initiative and Samant Chauhan giving a contemporary twist to Dabka embroidery and zari work at the AIFW A/W 2016, … with FabIndia and Ogaan, and their lovely collection of Indian handlooms… with young upcoming designers like Preetham Jukalkar …

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.